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The global telecom landscape is in the beginning stages of a paradigm
shift that is changing the way voice services are delivered and
used. IP-based voice service offerings are quickly gaining market
share with exciting new services and capabilities. Initially driven
by the desire to streamline network operations and enable greater
service differentiation, VoIP service offerings are increasingly
drawing the interest of users, sparking a rapid increase in end-customer
demand.
VoIP offers profound consequences for service providers targeting
the enterprise market. New capabilities enable providers to offer
the enhanced, web-based feature-functionality with the administrative
control only available up until now from premises-based equipment
such as PBXs. VoIP goes beyond CPE functionality, offering communications
services not possible from current solutions.
The market is now readying for VoIP applications that dramatically
surpass today's offerings. With BroadWorks, service providers can
augment Hosted PBX solutions with Mobile PBX, a service that overlays
enhanced feature-functionality onto wireless handsets. Mobile PBX
and fixed mobile convergence via the IMS architecture offer new
levels of productivity, simplifying communications, eliminating
the management of multiple devices, numbers, service configurations,
voice mailboxes, and more.
BroadWorks-based VoIP offers both near-term value and longer term
capabilities that will change the communications marketplace. Limitations
of CPE solutions, even from leading IP PBX systems, will ultimately
give way to the powerful capabilities offered through the network-based
applications offered through BroadWorks VoIP.
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