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The global telecom landscape is in the beginning stages of a paradigm shift that is changing the way voice services are delivered and used. IP-based voice service offerings are quickly gaining market share with exciting new services and capabilities. Initially driven by the desire to streamline network operations and enable greater service differentiation, VoIP service offerings are increasingly drawing the interest of users, sparking a rapid increase in end-customer demand.

VoIP offers profound consequences for service providers targeting the enterprise market. New capabilities enable providers to offer the enhanced, web-based feature-functionality with the administrative control only available up until now from premises-based equipment such as PBXs. VoIP goes beyond CPE functionality, offering communications services not possible from current solutions.

The market is now readying for VoIP applications that dramatically surpass today's offerings. With BroadWorks, service providers can augment Hosted PBX solutions with Mobile PBX, a service that overlays enhanced feature-functionality onto wireless handsets. Mobile PBX and fixed mobile convergence via the IMS architecture offer new levels of productivity, simplifying communications, eliminating the management of multiple devices, numbers, service configurations, voice mailboxes, and more.

BroadWorks-based VoIP offers both near-term value and longer term capabilities that will change the communications marketplace. Limitations of CPE solutions, even from leading IP PBX systems, will ultimately give way to the powerful capabilities offered through the network-based applications offered through BroadWorks VoIP.


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