Robert O’Neil to Lead Worldwide Sales Efforts

GAITHERSBURG, MD, September 15, 2008 - BroadSoft®, Inc., the leading provider of VoIP application software, today announced the appointment of Robert (Bob) O'Neil as its new senior vice president of sales. O'Neil brings more than 20 years of executive sales experience in the telecommunications industry. He will be responsible for BroadSoft's global sales efforts.

In his new role, O'Neil will oversee the development and execution of sales strategies to drive BroadSoft's expansion in both new and existing markets. A seasoned telecommunications industry executive with a focus in new product introduction and emerging technologies, O'Neil has a proven track record of driving exceptional growth and revenue generation through strategic sales for both established and start-up companies.

Most recently, he served as CEO of Covergence, Inc., a provider of session border control and session management solutions, where he was responsible for the company's strategic direction and go-to-market activities. He has held senior positions at Ciena, WaveSmith Networks (acquired by Ciena), Cascade Communications (acquired by Lucent Technologies), and Aptis Communications (acquired by Nortel Networks) Additionally, O'Neil was a venture partner with Bessemer Venture Partners, where he focused on companies in the communications industry.

"Bob's domain expertise in telecommunications coupled with a proven track record for leading key sales initiatives and growing revenues will be invaluable to BroadSoft as we continue to expand into new markets and regions," said Michael Tessler, CEO and president of BroadSoft.

O'Neil received his bachelor's degree in chemistry with honors from the University of New Hampshire.

This new position reflects BroadSoft's growing prominence in the worldwide telecommunication market and the voice application segment specifically. The company continues to expand into new markets, including its Xtended Marketplace, which has attracted hundreds of third-party developers who are developing voice mashups.

About BroadSoft
BroadSoft® provides VoIP application software that enables the delivery of hosted telephony and multimedia services. Its award-winning flagship BroadWorks® technology empowers wireless, wireline and cable carriers to deliver next-generation voice and multimedia applications and advanced features that enable them to increase revenue, enhance competitive differentiation and elevate customer satisfaction. BroadSoft's family of carrier-class software products delivers the scale, open architecture and reliability that the world's leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft provides VoIP applications to seven of the top 10 and 13 of the top 25 largest carriers worldwide, as measured by recent annual revenue, including Korea Telecom, KPN, SingTel, Sprint, Telefonica de Espana, Telstra, T-Systems, and Verizon. For additional information, go to www.BroadSoft.com.

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BroadSoft and BroadWorks are registered trademarks of BroadSoft, Inc. All other names are trademarks of their respective owners.

For further information contact:

BroadSoft, Inc.
Leslie Ferry
+1.240.364.9038
leslieferry@broadsoft.com

Amber La Croix
+1.248.304.1431
aklacroix@airfoilpr.com